Full Name
Job Title
Director of Emerging Channels
The Mars Agency
Speaker Bio
With a passion for pioneering and a proclaimed data nerd, Kat Ussery serves as in-house expert on all-things emerging channels for The Mars Agency. She stays on top of the latest trends in new channels and how consumers are using them. She collaborates with leaders from these new platforms to identify the best use cases for meeting unique brand needs. Though her experience at Nielsen working directly with Walmart Marketers to her previous agency work with CPG brands, Kat brings an expertise in bridging traditional retail with cutting-edge eCommerce. Though this landscape is continually evolving, her goal remains steadfast —continuously driving innovation through data-fueled insights and re-defining consumer online experience.