Full Name
Dave Sommer
Job Title
Head of CPG, Retail and Shopper Marketing
Company
Facebook
Speaker Bio
Dave partners with many of the world's largest CPG and Retailer companies to develop their overall business and marketing strategies. After 10 years at Facebook, Dave is an expert in all aspects of Facebook and Instagram marketing including both brand and direct response objectives. Dave is passionate about Facebook's mission: To give people the power to build community and bring the world closer together.

Prior to joining Facebook, Dave was the Founder and CEO of Retail Media Link (RML). In 2006, GroupM/WPP acquired Retail Media Link and retained Dave to develop and lead GroupM’s shopper marketing practice. Dave built GroupM’s Retail Media Link into a +$100 Million billings business.

Prior to founding Retail Media Link, Dave was a Vice President at Y&R Advertising and led the Consumer Packaged Goods (CPG) practice. For the past 20+ years, Dave has partnered with CPGs and retailers to develop integrated marketing plans and digital marketing efforts that build brands, generate consumer excitement, activate shoppers, enhance retailer/supplier relationships and drive sales growth.

Dave holds a BA from the University of Michigan with high honors, and an MBA from Columbia Business School. Dave and his wife Lauren have four children and live in Westchester, NY.