Name
Winning with Shoppers in the Rapidly Evolving World of Quick Commerce
Date & Time
Tuesday, June 15, 2021, 12:55 PM - 1:25 PM
KAT USSERY Mike Harp
Description

Ecommerce adoption exploded during COVID, changing critical consumer shopping behaviors and expectations. In this new Quick Commerce world, people are increasingly turning to last-mile delivery platforms like Gopuff to meet their everyday wants and needs in minutes.  

In this session, Kat Ussery, Mars Agency Director of Emerging Channels, will talk with Mike Harp, Gopuff's Head of Brand Partnerships, about ways CPGs can own the digital shelf to win with shoppers at that critical moment when they’re ready to buy. Learn how to connect your brand experiences all the way through to product delivery to capture new incremental buying occasions and drive repeat purchase.