2020 was the tipping point. Over half of all media shifted to online. And by 2025, 1/3 of all retail sales will be online. A touchpoint revolution is in progress that brands and retailers will need to adjust to in-order to break through the clutter and avoid causing shopper fatigue. Rapid proliferation of new tools, platforms and ad unit innovation requires marketers to be savvy and make smart, deliberate choices about which touchpoints to activate at specific times to stimulate desired behavior change. We will look at the role of social platforms in shopping to understand where shoppers are looking for inspiration, engagement, rewards and entertainment. Then we will dive into the world of influencers within these platforms and the power they have in this new ecosystem. We will wrap up the discussion on touchpoint revolution with best-practices and a roadmap to consider to deliver brand results across retailers.