Consumer behavior has forever changed over the course of the last year, and today more people are shopping for their groceries online than ever before. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to consumers across North America, and the company has become a critical partner for both retailers and brands. Instacart today partners with nearly 600 national, regional and local retailers, and offers self-service and managed ad services for more than 1,000 CPG companies. In a candid conversation with Institute editor-in-chief Peter Breen, Ryan Mayward, Instacart's VP of Sales, will provide a deeper understanding of shopper behavior in the digital aisles and discuss how brands can rethink their strategies to win in this dynamic new arena. In addition to his work at Instacart, Mayward's insights are informed from nearly a decade spent at Amazon on the core team responsible for building and leading the retail giant's advertising business.