A fundamental pillar of e-commerce success for today’s CPG brands is the ability to publish accurate, complete and compelling product content that is optimized for search and conversion across the major online retailers. The challenge is that all platforms aren’t created equal. Each retailer has its own best practices you should follow to maximize the performance of your product content.
In this session, OneSpace CMO Amanda Wolff will share tips for optimizing your product content on Amazon, Walmart, Target, Instacart and other major online retail platforms. You’ll learn how product content requirements and consumer search behavior differ between retailers, and you’ll walk away with actionable steps your brand can start using right now to improve search rankings, clicks and conversions.