Retail Media, The Identity Crisis, and How To Drive Sales in 2021
Date & Time
Tuesday, June 15, 2021, 2:25 PM - 2:55 PM
Thomas Benedict

What does the deprecation of cookies, phasing out of MAIDs, and rise of retail media mean for marketers? Can walled gardens improve return on ad spend? How does retail media stack up against other tactics and how are its results measured? Ibotta vice president, data & media Thomas Benedict will answer these questions and more in a discussion of the state of consumer tracking technology and how retail media can help shopper marketers.