John Ostman - Jack Link's
Bob Waibel - Conagra Brands
Yolanda Angulo - Mondelez International
With focus and budgets directed towards digital more than ever before, brands are evaluating and investing in a wide array of digital engagement strategies that are driving success with today's omnichannel shoppers. In this lively panel discussion, a trio of industry practitioners led by shopper marketing expert April Carlisle will discuss the ways in which leading brand marketing organizations are evaluating and leveraging digital shopper commerce tools such as third-party shoppable media, retail media, social media, digital sampling and more as both advertising vehicles and sales drivers.
The panel will discuss:
- Capitalizing on core KPIs that are driving e-commerce.
- Best-practice strategies for integrating and aligning teams, budgets, agency partners and retailer management around digital strategy
- Tips for understanding and optimizing performance and ROAS