Name
Best Practices in Digital Shopper Commerce Engagement
Date & Time
Wednesday, June 16, 2021, 3:00 PM - 3:45 PM
April Carlisle John Ostman Bob Waibel Yolanda Angulo
Description

With focus and budgets directed towards digital more than ever before, brands are evaluating and investing in a wide array of digital engagement strategies that are driving success with today's omnichannel shoppers. In this lively panel discussion, a trio of industry practitioners led by shopper marketing expert April Carlisle will discuss the ways in which leading brand marketing organizations are evaluating and leveraging digital shopper commerce tools such as third-party shoppable media, retail media, social media, digital sampling and more as both advertising vehicles and sales drivers.

The panel will discuss:

  • Capitalizing on core KPIs that are driving e-commerce. 
  • Best-practice strategies for integrating and aligning teams, budgets, agency partners and retailer management around digital strategy
  • Tips for understanding and optimizing performance and ROAS