Name
The Importance of Contextual Targeting Along the Shopper's Path to Purchase
Date & Time
Tuesday, June 15, 2021, 1:25 PM - 1:40 PM
Rachel Bennington Mark Fleisch
Description

Shopper behaviors and patterns have changed dramatically over the past year. This includes a growing expectation for a seamless consumer experience across various browsing, shopping, and checkout methods. With so many shopping options, how can brands reach the right audiences with impactful and engaging ads?

Understanding shopper trends and visitation patterns can help brands surface unknown audiences while better understanding and connecting with their current customers.

In this session, GroundTruth's SVP of Partnerships, Mark Fleisch and VP of CPG, Rachel Bennington will lead a discussion about top digital strategies that marketers can use to drive customers to checkout with your products in their digital and physical baskets. Learn how location-based real-time and historical insights can help optimize your tactics to better reach your core shoppers with the right message.