Tuesday, June 15, 2021
12:00 PM (EDT)
 
12:10 PM - 12:55 PM (EDT)

While change may be the only constant, evolution could be defined as directed change for survival. Is evolution something that just happens, or is it tried and tested? Did that first fish in the primordial soup decide to try to take a gulp of air on shore? If evolution occurs in fits and starts based on environmental factors, 2020 would likely be regarded as a stutter-step and 2021 will be the year of incredible adaptation. Explore the ongoing evolution of omnichannel customer obsession across the past, present, and future; from the building blocks of eCommerce to the futuristic visions of tomorrow with AI empowerment and beyond.

12:55 PM - 1:25 PM (EDT)

Ecommerce adoption exploded during COVID, changing critical consumer shopping behaviors and expectations. In this new Quick Commerce world, people are increasingly turning to last-mile delivery platforms like Gopuff to meet their everyday wants and needs in minutes.  

In this session, Kat Ussery, Mars Agency Director of Emerging Channels, will talk with Mike Harp, Gopuff's Head of Brand Partnerships, about ways CPGs can own the digital shelf to win with shoppers at that critical moment when they’re ready to buy. Learn how to connect your brand experiences all the way through to product delivery to capture new incremental buying occasions and drive repeat purchase.

1:25 PM - 1:40 PM (EDT)

Shopper behaviors and patterns have changed dramatically over the past year. This includes a growing expectation for a seamless consumer experience across various browsing, shopping, and checkout methods. With so many shopping options, how can brands reach the right audiences with impactful and engaging ads?

Understanding shopper trends and visitation patterns can help brands surface unknown audiences while better understanding and connecting with their current customers.

In this session, GroundTruth's SVP of Partnerships, Mark Fleisch and VP of CPG, Rachel Bennington will lead a discussion about top digital strategies that marketers can use to drive customers to checkout with your products in their digital and physical baskets. Learn how location-based real-time and historical insights can help optimize your tactics to better reach your core shoppers with the right message.

1:40 PM - 2:10 PM (EDT)

Whether it's experiential technology revamping e-commerce, new friction impacting both in-store and online buyers, or emerging digital platforms disrupting conventional loyalty, the shopping experience of the future has arrived much earlier than expected. In order for businesses to succeed in retail's new normal, they must understand how to engage shoppers where they are across different channels and mindsets. In this half hour session, Facebook's Head of Industry, Dave Sommer, will showcase what will help marketers achieve success by unlocking the future of shopping tomorrow – today.

2:10 PM - 2:25 PM (EDT)
 
2:25 PM - 2:55 PM (EDT)

What does the deprecation of cookies, phasing out of MAIDs, and rise of retail media mean for marketers? Can walled gardens improve return on ad spend? How does retail media stack up against other tactics and how are its results measured? Ibotta vice president, data & media Thomas Benedict will answer these questions and more in a discussion of the state of consumer tracking technology and how retail media can help shopper marketers.

2:55 PM - 3:40 PM (EDT)

A fundamental pillar of e-commerce success for today’s CPG brands is the ability to publish accurate, complete and compelling product content that is optimized for search and conversion across the major online retailers. The challenge is that all platforms aren’t created equal. Each retailer has its own best practices you should follow to maximize the performance of your product content.

In this session, OneSpace CMO Amanda Wolff will share tips for optimizing your product content on Amazon, Walmart, Target, Instacart and other major online retail platforms. You’ll learn how product content requirements and consumer search behavior differ between retailers, and you’ll walk away with actionable steps your brand can start using right now to improve search rankings, clicks and conversions.

3:45 PM - 4:15 PM (EDT)

Join us as we celebrate the 2020 Innovators of the Year! Learn about the winners here.